More leads. Less effort.

New clients for your agency.
Pay only when the meeting happens.

We find employers in your niche, start the conversation, and book the meeting into your calendar.

£250 per qualified meeting · No lock-in · Deposit back if we deliver nothing

Founding offer

Three places. You only pay when it works.

Our first three agencies pay per meeting, with a deposit that comes back if we deliver nothing. No lock-in.

£250
Per qualified meeting

You pay only for meetings that take place.

and

Nothing delivered in 90 days after launch? Your £500 deposit comes back.

Sign-up
01
£500 deposit
Covers your first two meetings.
Weeks 1-4
02
Set-up
Domains and warm-up. Nothing extra to pay.
Every month
03
£250 per meeting
Billed monthly, only for meetings that took place.
Day 90 after launch
+90
Deposit check
Any unused part of your deposit comes back.
£250 for good
Your rate
Your £250 rate stays for as long as you work with us.
No lock-in
Stop any time
14 days' notice. Up to eight meetings a month, so the cost never surprises you.
Your niche
Exclusivity
One agency per niche and region.
Typical lead gen agency
✗ £2,000-3,000 a month, paid in advance
✗ Often a 3-month minimum
✗ You pay even if no meetings come
Acquistly founding terms
✓ £250 per meeting that takes place
✓ No lock-in, 14 days' notice
✓ Nothing delivered in 90 days after launch: deposit back
Founding place 1 Open
Founding place 2 Open
Founding place 3 Open
15-minute call. Not a sales pitch.

All three places currently open. After the founding places: pricing on request.

What goes out in your agency's name.

Example. Names are illustrative.

Generic outreach
✕ Broken merge tags
✕ Sent from a cold domain
✕ No reason to reply
✕ Lands in spam
Signal-based outreach
✓ Anchored to a real job posting
✓ Sent from a warmed domain set up for your agency ⓘA warmed domain has been sending low-volume emails for 3–4 weeks before outreach starts. This builds sender reputation so emails land in the inbox rather than spam.
✓ You approve every sequence before it sends
✓ Lands in the inbox

Most agencies skip the work that makes outreach land.

Typical Agencies
Buy list
→
Send generic copy
~2.5% reply rate  ·  8–16% bounce rate
  • No verification. Emails land on catch-alls and damage your sending domain
  • No data validation or formatting. Broken merge tags and wrong job titles
  • Data scraped from job boards. Names riddled with emojis and irrelevant noise
Using Acquistly
Source
→
Qualify
→
Validate
→
Format
→
Personalise
5–18% benchmark reply rate  ·  <5% bounce rate
  • Every contact verified before it enters a sequence. No catch-alls, no wasted sends
  • Names, titles, and company data cleaned and formatted before personalisation runs
  • Every email anchored to a real, verifiable signal about the prospect, not a generic template

From first call to meetings on your calendar.

Weeks 1-4
01

Set-up

  • Your niche and region agreed on one call
  • Sending domains set up for your agency
  • Warm-up runs, nothing extra to pay
  • You approve every sequence before it sends
Niche and region agreed
Outreach domains configured
Warm-up sequence launched
Weeks 4-5
02

Go live

  • Contacts sourced, verified, and qualified
  • Sequence copy written, reviewed and approved by you
  • Personalised outreach starts sending
  • Replies monitored and followed up
Source → Verify → Qualify → Format → Send
Weeks 4-6
03

First meetings

  • Replies handled for you
  • Meetings booked into your calendar
  • You pay £250 only for meetings that take place
  • You show up and win the client
Your calendar
Discovery call · Mon 10:00 Booked
Discovery call · Thu 14:30 Booked
Month 3 onwards
04

Full pipeline

  • Outreach at full volume, up to eight meetings a month
  • Monthly report on every meeting
  • Day 90 after launch: any unused part of your £500 deposit comes back
  • Your £250 rate stays for as long as you work with us
M1 M2 M3 M4+
Pipeline volume over time

What counts as a qualified meeting.

Prospect does not turn up? It does not count, and we rebook. If you cancel late or do not attend, it counts. Mark each meeting held or not held within 48 hours.

Questions worth asking before you commit.

If something is not answered here, ask on the call.

We aim for four to eight a month once your outreach is live. We do not promise a number in writing, because it depends on your niche and region. You only pay for meetings that take place.

It covers your first two meetings and shows we are both committed. Any part not used by day 90 after launch comes back to you.

You meet someone who makes hiring decisions, at an employer in your agreed niche and region, who is not already your client, and the meeting takes place. If the prospect does not turn up, it does not count and we rebook. If you cancel late or do not attend, it counts. Mark each meeting held or not held within 48 hours.

Yes, from separate domains we set up for your agency, so your main email address is never put at risk. You approve every sequence before it sends.

Nothing changes unless you want it to. Founding clients keep £250 per meeting for as long as they stay, with no lock-in. Either side can stop with 14 days' notice.

About four weeks of set-up and warm-up, then the first meetings usually arrive in weeks four to six.

A BD hire costs £30,000 or more a year in salary, takes months to ramp up, and you pay whether they win clients or not. Here you pay £250 per meeting that takes place.

It depends on the set-up and the copy. Generic emails sent from a cold domain to a bought list get around 2.5% reply rates and land in spam. Industry benchmarks for campaigns anchored to a real signal, sent from warmed domains to verified contacts, sit at 5-18%. The mechanics matter more than the channel.

Our focus is UK-based recruitment agencies. That is the market we have researched most deeply and where our targeting, signal sources, and outreach copy are built around. Whether you place IT contractors, finance professionals, healthcare workers, or executives, the underlying challenge is the same: winning new employer mandates without a dedicated BD function. If you are a UK recruitment agency with that problem, we should talk.

Not with the right setup. Every campaign uses dedicated outreach domains, not your main business email, warmed for three weeks before the first send. Every message is personalised to a specific signal about the recipient. Emails land in the inbox because the infrastructure is correct, and recipients reply because the copy is relevant.

Yes, when done correctly. Under UK GDPR, B2B cold email is lawful under legitimate interests, the same legal basis used by most professional services firms. Acquistly applies legitimate interests to every campaign: we contact business professionals whose job role makes them a plausible recipient of the service being offered, every email includes a clear and functional unsubscribe mechanism, and opt-outs are added to a permanent suppression list. We do not contact personal email addresses. The Information Commissioner's Office guidance explicitly supports this approach for B2B communications that are relevant, targeted, and respect opt-out requests.

No. The first agency we partner with in a given region and recruitment niche becomes our exclusive partner for that combination for as long as they remain a client. We will not onboard another agency targeting the same employers in the same niche and region while you are with us. The UK is split into 11 defined regions: London, South East, South West, Midlands, North West, Yorkshire, North East, East of England, Scotland, Wales, and Northern Ireland. Exclusivity applies per niche within each region. So an IT recruitment agency in Manchester and a healthcare recruitment agency in Manchester can both be clients simultaneously, but we would not take on a second IT recruitment agency in Manchester. Niches include IT and technology, healthcare, finance, legal, hospitality, construction and engineering, education, and others. If your agency operates nationally or across multiple niches, we agree the terms at onboarding. This is a commitment, not marketing language. It is also why we are selective about who we work with.

It means using automation to find, verify and reach the hiring decision-makers most likely to need your agency, and turning those conversations into booked meetings. We handle all of it: who to target, the sending set-up, the outreach copy (which you approve), the replies and the booking. You take the meetings and win the clients.

One call.
Then we do the rest.

Three founding places. £250 per qualified meeting, a deposit that comes back if we deliver nothing, and no lock-in.