More leads.
Less effort.

We build and run a fully automated outbound pipeline for recruitment agencies based in the UK. Booking qualified conversations directly to your calendar.

Most agencies skip the work that makes outreach land.

Typical Agencies
Buy list
Send generic copy
~2.5% reply rate  ·  8–16% bounce rate
  • No verification — emails land on catch-alls and damage your sending domain
  • No data validation or formatting — broken merge tags and wrong job titles
  • Data scraped from job boards — names riddled with emojis and irrelevant noise
Using Acquistly
Source
Qualify
Validate
Format
Personalise
5–18% reply rate  ·  <5% bounce rate
  • Every contact verified before it enters a sequence — no catch-alls, no wasted sends
  • Names, titles, and company data cleaned and formatted before personalisation runs
  • Every email anchored to a real, verifiable signal about the prospect — not a generic template

What lands in the inbox matters more than how you send.

Generic outreach
Broken merge tags
Unwarmed domain
No signal or reason to reply
Lands in spam
Signal-based outreach
Real personalisation from signals
Warmed domain A warmed domain has been sending low-volume emails for 3–4 weeks before outreach starts. This builds sender reputation so emails land in the inbox rather than spam.
Anchored to a real job posting
Lands in the inbox

From first call to meetings on your calendar.

Week 1–2
01

Foundation

  • ICP defined together in a workshop
  • Dedicated outreach domains purchased and configured
  • Domain warm-up sequence launched
  • First verified prospect list built
ICP definition complete
Outreach domains configured
Warm-up sequence launched
Week 3–4
02

Go live

  • Contacts sourced, verified, and qualified
  • Sequence copy written and human-reviewed
  • Personalised outreach starts sending
  • Replies monitored and followed up
Source Verify Qualify Format Send
Month 2
03

First meetings

  • Positive replies converted to booked calls
  • Meetings land directly on your calendar
  • You show up and close
  • We handle everything before that point
Your calendar
Discovery call · Mon 10:00 Booked
Discovery call · Thu 14:30 Booked
Month 3+
04

Full pipeline

  • Pipeline running at full volume
  • Monthly Notion report with every metric
  • Loom video walkthrough each month
  • Continuous optimisation based on results
M1 M2 M3 M4+
Pipeline volume over time
Founding Client Programme

Five spots. Every risk removed.

Before we open at standard rates, three agencies get the programme at a discounted rate locked for life, with the build fee included and the performance guarantee active from day one.

3
The guarantee

qualified meetings in your first 3 months.

or

We continue for the next 3 months at no charge.

Month 1
01
Warm-up
Domains configured and warming. No sends yet.
Month 2
02
Sends begin
Outreach sequences launch. Replies start coming in.
Month 3
03
Full volume
Pipeline at capacity. 3 qualified meetings targeted.
If needed
+90
Free extension
3 more months continued at no charge.
Locked for life
Monthly rate
Discounted rate, fixed permanently for the lifetime of the relationship.
Included
Build fee
£2,500 waived. ICP workshop, domains, sequences, workspace — all built.
Your niche
Exclusivity
Your niche and region protected for the entire relationship.
Founding Spot 1 Claimed
Founding Spot 2 Claimed
Founding Spot 3 Available
Founding Spot 4 Available
Founding Spot 5 Available
20-minute call. Not a sales pitch.

3 of 5 spots remaining. Terms lock permanently once claimed.

Two tiers. No hidden fees.

Pipeline
£2,500 build-it fee

For agencies ready to start building consistent outbound.

Pay monthly
Months 1–3
£2,500/mo
Month 4–12
£2,100/mo
Pay months 1, 2 and 3 upfront
£2,100/mo
For all 12 months · Save £1,200
  • 4,500+ emails sent per month
  • 5 dedicated outreach domains
  • Verified and qualified contact list built monthly
  • 1 ICP segment
  • 1 multi-touch email sequence
  • Reply monitoring and lead flagging
  • Dedicated client workspace
  • Monthly report and Loom walkthrough
  • Booked qualified meetings
Pipeline

What happens after you book

  • 20-minute intro call to confirm your ICP and scope
  • Build fee and first month invoiced once agreed
  • Foundation work starts within 48 hours of sign-off
Most popular
Growth
£3,500 build-it fee

For agencies that want to scale pipeline across multiple segments.

Pay monthly
Months 1–3
£3,700/mo
Month 4–12
£3,200/mo
Pay months 1, 2 and 3 upfront
£3,200/mo
For all 12 months · Save £1,500
  • 10,000+ emails sent per month
  • 10 dedicated outreach domains
  • Verified and qualified contact list built monthly
  • 2 ICP segments
  • 2 sequences with A/B testing
  • Reply monitoring and lead flagging
  • Dedicated client workspace
  • Monthly report and Loom walkthrough
  • Booked qualified meetings
Growth

What happens after you book

  • 20-minute intro call to confirm your ICP and scope
  • Build fee and first month invoiced once agreed
  • Foundation work starts within 48 hours of sign-off

Questions worth asking before you commit.

If something is not answered here, ask on the call.

It depends entirely on the infrastructure and the copy. Generic emails sent from an unwarmed domain to a purchased list get 2.5% reply rates and end up in spam. Signal-based campaigns sent from properly configured domains to a verified, ICP-matched list get 5–18%. The mechanics matter more than the channel.

Not with the right setup. Every campaign uses dedicated outreach domains, not your main business email, warmed for three weeks before the first send. Every message is personalised to a specific signal about the recipient. Emails land in the inbox because the infrastructure is correct, and recipients reply because the copy is relevant.

The timeline is honest: weeks 1–5 are build and warm-up with no sends. Weeks 5–6 are when the first sequences go live. Months 1–2 are when replies convert to booked meetings. Month 3 is the benchmark month. We set this expectation in writing at the start of every engagement. Agencies that churn early do so because their previous provider overpromised. We do not.

A qualified meeting is with an ICP-matched contact who accepted the Calendly invite and attended the call. No-shows do not count. We define the ICP together in week one, and that definition governs what we pursue.

Our focus is UK-based recruitment agencies — that is the market we have researched most deeply and where our targeting, signal sources, and outreach copy are built around. Whether you place IT contractors, finance professionals, healthcare workers, or executives, the underlying challenge is the same: winning new employer mandates without a dedicated BD function. If you are a UK recruitment agency with that problem, we should talk.

The build-it fee covers: ICP definition workshop, domain purchase and DNS configuration, professional email setup across all outreach domains, warm-up launch, list-building configuration, contact qualification workflow, meeting booking integration, client delivery workspace setup, email sequence copy written and loaded, email verification, the first verified prospect list, and a go-live handoff call.

A full-time UK sales development representative costs between £40,000 and £60,000 per year in salary alone, before tools, management overhead, and a three-month hiring lag before they are producing results. Acquistly's Pipeline tier is a £2,500 one-time build fee plus £2,100 per month — operational in weeks, not months, with no employment risk and no training overhead. For agencies with 10 to 30 headcount that do not have a dedicated outbound function, Acquistly is built for that gap specifically.

AI B2B lead generation for recruitment agencies means using automated tooling to identify, verify, qualify, and reach out to the hiring managers and business owners most likely to need your agency's services — and converting those conversations into booked discovery calls. Acquistly handles the entire pipeline: defining who to target, building and warming the sending infrastructure, writing the outreach copy, launching the sequences, and booking qualified meetings directly to your calendar. You receive the meetings and close the deals.

Yes, when done correctly. Under UK GDPR, B2B cold email is lawful under legitimate interests — the same legal basis used by most professional services firms. Acquistly applies legitimate interests to every campaign: we contact business professionals whose job role makes them a plausible recipient of the service being offered, every email includes a clear and functional unsubscribe mechanism, and opt-outs are added to a permanent suppression list. We do not contact personal email addresses. The Information Commissioner's Office guidance explicitly supports this approach for B2B communications that are relevant, targeted, and respect opt-out requests.

Month 1 is infrastructure — domains are configured and warming, no sends. Month 2 is when sequences go live and replies start coming in. Month 3 is the benchmark. Signal-based campaigns run from properly configured infrastructure typically achieve 5–18% reply rates versus the 2.5% industry average for generic cold email. Every campaign differs depending on your ICP, niche, and offer — which is why we define success criteria in writing before any outreach begins. For founding clients, we guarantee 3 qualified meetings in 3 months or we continue working at no charge for a further 90 days.

No. The first agency we partner with in a given region and recruitment niche becomes our exclusive partner for that combination for as long as they remain a client. We will not onboard another agency targeting the same employers in the same niche and region while you are with us. The UK is split into 11 defined regions — London, South East, South West, Midlands, North West, Yorkshire, North East, East of England, Scotland, Wales, and Northern Ireland — and exclusivity applies per niche within each region. So an IT recruitment agency in Manchester and a healthcare recruitment agency in Manchester can both be clients simultaneously, but we would not take on a second IT recruitment agency in Manchester. Niches include IT and technology, healthcare, finance, legal, hospitality, construction and engineering, education, and others. If your agency operates nationally or across multiple niches, we agree the terms at onboarding. This is a commitment, not marketing language — and it is also why we are selective about who we work with.

The pipeline you need.
Without the hire you don't.

A full-time UK sales development representative costs £40,000–£60,000 per year before tools and a three-month hiring lag. Acquistly's Pipeline tier starts at £2,500 build and £2,100 per month — operational in weeks, not months. Book a 20-minute call to see whether it is the right fit for your agency.